Hi, I’m Alex, and by trade I work in marketing and IT. My day-to-day revolves around strategy, data, and technology, but outside of work, I’ve always loved getting hands-on with arts and crafts.

For me, experimenting with sublimation, embroidery, and other creative projects is a way to slow down and unwind. It’s relaxing, a bit therapeutic, and gives me space to explore ideas in a different way.

Over time, I started writing down what I learned, the mistakes, the small wins, and the little tricks that made things easier. That’s how APM Designs came to life: a place where I can share my experiences, test new things, and hopefully make the crafting process a little smoother for others too.